Analytics Guides & Insights
Practical, step-by-step guides built on 8+ years of hands-on analytics work. From GA4 setup to attribution modeling — find exactly what you need.
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Latest Articles
Fresh guides on analytics, tracking, and optimization
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How to Debug Your Analytics Tracking with GTM and GA4
You spent hours setting up event tracking, configuring triggers, and mapping out your measurement plan. Everything looks right in Google Tag Manager.…
By Tom Bradley
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GA4 Tracking vs Universal Analytics: What Actually Changed
Universal Analytics is gone. Google pulled the plug in July 2023, and historical data access ended in July 2024. Yet I still…
By Tom Bradley
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Cross-Domain Tracking: Complete Setup Guide for GA4
Contents1 Cross-Domain Tracking: Complete Setup Guide for GA41.1 What Is Cross-Domain Tracking and Why It Matters1.2 When You Need Cross-Domain Tracking1.3 Prerequisites1.4…
By Tom Bradley
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How to Create a Tracking Plan for Your Website
You’re collecting data — but do you know why you’re collecting it? Most websites track everything by default and end up with…
By Tom Bradley
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How to Set Up Event Tracking in GA4 — Step by Step
You’ve got GA4 installed, data is flowing in — but you’re only seeing page views. The real power of Google Analytics 4…
By Tom Bradley
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Conversion Analysis: How to Find and Fix What’s Costing You Conversions
In 8 years of analytics work, here’s the #1 mistake I see: businesses track conversions but never actually analyze them. They’ll set…
By Tom Bradley
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How to Set Up E-commerce Tracking Without a Developer
Let me be honest with you: setting up e-commerce tracking can be complicated. But depending on your platform, there are ways to…
By Tom Bradley
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