Analytics Guides & Insights
Practical, step-by-step guides built on 8+ years of hands-on analytics work. From GA4 setup to attribution modeling — find exactly what you need.
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Latest Articles
Fresh guides on analytics, tracking, and optimization
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How to Set Up Cookie Consent for Google Analytics
If your website uses Google Analytics and serves visitors in the EU, you need cookie consent. It’s not optional — GDPR and…
By Tom Bradley
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Google Tag Manager: The Complete Guide for Marketers
Google Tag Manager changed how marketing teams manage tracking code. Before GTM, every new tag — analytics, ads, remarketing — required a…
By Tom Bradley
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How to Build a Marketing Dashboard in Looker Studio
Marketing reports get ignored. They sit in shared drives, unopened. Dashboards, on the other hand, get used — because they answer questions…
By Tom Bradley
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Analytics Reporting: How to Turn Data into Decisions
Every business collects data. Most have dashboards full of numbers. But here’s the uncomfortable truth: collecting data is the easy part. Turning…
By Tom Bradley
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Understanding Conversion Paths in Google Analytics
A customer sees your ad on Instagram, visits your site a week later through organic search, clicks a retargeting ad, then finally…
By Tom Bradley
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How to Set Up Attribution in GA4
GA4 has powerful attribution built right in — multi-touch models, conversion path reports, adjustable lookback windows. But most people never configure it.…
By Tom Bradley
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First-Click vs Last-Click vs Multi-Touch Attribution: Which Model to Choose
The attribution model you choose determines which marketing channels get credit for conversions — and ultimately, where your budget goes. Pick the…
By Tom Bradley
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Attribution Modeling: The Complete Guide for Marketers
You’re spending thousands on Google Ads, social media, email campaigns, and SEO. Your conversions are up. But which channel actually drove those…
By Tom Bradley
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Web Analytics Tracking: The Complete Guide
Every analytics report, every dashboard, every data-driven decision your team makes starts with one thing: web analytics tracking. Get it right, and…
By Tom Bradley
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