Learn how to implement and configure tracking for websites and applications.
Every analytics report, every dashboard, every data-driven decision your team makes starts with one thing: web analytics tracking. Get it right, and you have a reliable foundation for growth. Get it wrong, and you’re making million-dollar decisions based on bad data. After 150+ GA4 implementations across e-commerce, SaaS, and lead-gen sites, I’ve seen the same…
You spent hours setting up event tracking, configuring triggers, and mapping out your measurement plan. Everything looks right in Google Tag Manager. You publish your container and move on. But here’s the question that separates good analysts from great ones: how do you know it’s actually working? Debugging is the most overlooked step in analytics…
Universal Analytics is gone. Google pulled the plug in July 2023, and historical data access ended in July 2024. Yet I still hear from analysts who think about GA4 through the lens of Universal Analytics — trying to find their old reports, recreating UA-style dashboards, and wondering why the numbers don’t match. Here’s the truth:…
Cross-Domain Tracking: Complete Setup Guide for GA4 A visitor lands on your marketing site, clicks “Buy Now,” and gets redirected to your checkout on a separate domain. GA4 sees that as two different users. Your conversion data is broken, your attribution is wrong, and you’re making decisions based on incomplete information. This is one of…
You’re collecting data — but do you know why you’re collecting it? Most websites track everything by default and end up with cluttered reports full of data nobody uses. A tracking plan fixes this. It’s a single document that maps your business goals to the specific events, metrics, and parameters you need to measure. This…
You’ve got GA4 installed, data is flowing in — but you’re only seeing page views. The real power of Google Analytics 4 is event tracking: capturing every button click, form submission, video play, and scroll that matters to your business. This guide walks you through setting it up from scratch. I’ve set up event tracking…
Let me be honest with you: setting up e-commerce tracking can be complicated. But depending on your platform, there are ways to do it without writing a single line of code. This guide will help you find the right path for your situation. What gets measured gets managed. — Peter Drucker, management consultant and author…
