Reporting

Marketing reports get ignored. They sit in shared drives, unopened. Dashboards, on the other hand, get used — because they answer questions in real time. If you want stakeholders to actually act on your data, you need a marketing dashboard in Looker Studio that’s built around decisions, not vanity metrics. I’ve built Looker Studio dashboards…

Every business collects data. Most have dashboards full of numbers. But here’s the uncomfortable truth: collecting data is the easy part. Turning that data into decisions that move the needle — that’s what separates analysts from report generators. This guide covers the full analytics reporting process, from raw data to executive action. I’ve built reporting…