Attribution
GA4 Channel Groupings: How Traffic Gets Classified
Open any GA4 acquisition report and you’ll see traffic bucketed into labels like Organic Search, Paid Social, Direct, and Referral.…
Attribution
Understanding Conversion Paths in Google Analytics
A customer sees your ad on Instagram, visits your site a week later through organic search, clicks a retargeting ad,…
Attribution
How to Set Up Attribution in GA4
GA4 has powerful attribution built right in — multi-touch models, conversion path reports, adjustable lookback windows. But most people never…
Attribution
First-Click vs Last-Click vs Multi-Touch Attribution: Which Model to Choose
The attribution model you choose determines which marketing channels get credit for conversions — and ultimately, where your budget goes.…
Attribution
Attribution Modeling: The Complete Guide for Marketers
You’re spending thousands on Google Ads, social media, email campaigns, and SEO. Your conversions are up. But which channel actually…