Learn how to implement and configure tracking for websites and applications.
You’re collecting data — but do you know why you’re collecting it? Most websites track everything by default and end up with cluttered reports full of data nobody uses. A tracking plan fixes this. It’s a single document that maps your business goals to the specific events, metrics, and parameters you need to measure. This…
You’ve got GA4 installed, data is flowing in — but you’re only seeing page views. The real power of Google Analytics 4 is event tracking: capturing every button click, form submission, video play, and scroll that matters to your business. This guide walks you through setting it up from scratch. I’ve set up event tracking…
Let me be honest with you: setting up e-commerce tracking can be complicated. But depending on your platform, there are ways to do it without writing a single line of code. This guide will help you find the right path for your situation. What gets measured gets managed. — Peter Drucker, management consultant and author…
