Analytics Guides & Insights
Practical, step-by-step guides built on 8+ years of hands-on analytics work. From GA4 setup to attribution modeling — find exactly what you need.
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Fresh guides on analytics, tracking, and optimization
How to Create a Tracking Plan for Your Website
You’re collecting data — but do you know why you’re collecting it? Most websites track everything by default and end up with…
By Tom Bradley
How to Set Up Event Tracking in GA4 — Step by Step
You’ve got GA4 installed, data is flowing in — but you’re only seeing page views. The real power of Google Analytics 4…
By Tom Bradley
Conversion Analysis: How to Find and Fix What’s Costing You Conversions
In 8 years of analytics work, here’s the #1 mistake I see: businesses track conversions but never actually analyze them. They’ll set…
By Tom Bradley
How to Set Up E-commerce Tracking Without a Developer
Let me be honest with you: setting up e-commerce tracking can be complicated. But depending on your platform, there are ways to…
By Tom Bradley
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