Tom Bradley
Marketing Analyst & Founder of Viewing.org
Helping businesses turn raw analytics data into actionable growth strategies
8+
Years in Analytics
150+
GA4 Implementations
50+
Brands Helped
7
Topic Areas
My Story
I started my career at a digital marketing agency, buried in spreadsheets and trying to figure out why campaigns weren’t converting. That’s where I fell in love with analytics — the moment data told me exactly what was happening, I knew this was my thing.
Over the past 8+ years, I’ve worked with e-commerce brands, SaaS companies, and startups across various industries. I’ve set up hundreds of analytics implementations, built dashboards that teams actually use, and helped businesses understand not just what happened — but why.
I founded Viewing.org because I was frustrated with analytics content online. Too much theory, too many generic overviews, not enough “here’s exactly how to do it.” Every guide on this site comes from hands-on experience — problems I’ve solved, mistakes I’ve made, and solutions that actually work.
My Approach
🎯
Practical First
Every guide includes step-by-step instructions you can follow right now. No abstract theory — just actionable advice.
🔍
Real Experience
Everything I write comes from hands-on work with real businesses. I share what works and what doesn’t from the trenches.
💡
No Fluff
I respect your time. Guides are focused, well-structured, and get to the point. You’ll learn what you need, fast.
What I Write About
Viewing.org covers the full analytics stack — from setting up your first tracking tag to building advanced attribution models.
My Toolkit
The tools and platforms I use daily and write about on Viewing.org.
Google Analytics 4 Google Tag Manager Looker Studio
BigQuery Hotjar Microsoft Clarity
Segment Mixpanel Amplitude
What I Do
Areas where I have deep, hands-on expertise.
- → GA4 setup, migration & audits
- → GTM implementation & server-side tagging
- → Attribution modeling & ROI analysis
- → Custom dashboard creation
- → E-commerce analytics & funnel optimization
- → Privacy-compliant tracking setup
Let’s Connect
Have a question about analytics, want to suggest a topic, or interested in working together? I’d love to hear from you.
Find me on LinkedIn and X (Twitter)