Tom Bradley
Marketing analyst & founder of Viewing.org — helping businesses turn raw analytics data into decisions that actually move the numbers.
My story
I started my career at a digital marketing agency, buried in spreadsheets and trying to figure out why campaigns weren’t converting. That’s where I fell in love with analytics — the moment the data told me exactly what was happening, I knew this was my thing.
Over the past 8+ years I’ve worked with e-commerce brands, SaaS companies, and startups across a range of industries. I’ve set up hundreds of analytics implementations, built dashboards that teams actually use, and helped businesses understand not just what happened — but why.
I founded Viewing.org because I was frustrated with the analytics content online. Too much theory, too many generic overviews, not enough “here’s exactly how to do it.” Every guide on this site comes from hands-on experience — problems I’ve solved, mistakes I’ve made, and solutions that actually work.
My approach
Practical first
Every guide includes step-by-step instructions you can follow right now. No abstract theory — just actionable advice you can ship today.
Real experience
Everything I write comes from hands-on work with real businesses. I share what works — and what doesn’t — straight from the trenches.
No fluff
I respect your time. Guides are focused, well-structured, and get to the point. You’ll learn what you need, fast.
What I write about
Viewing.org covers the full analytics stack — from setting up your first tracking tag to building advanced attribution models. Seven focus areas:
- Tracking — event, e-commerce and cross-domain tracking
- Tag Management — GTM, server-side tagging and debugging
- Reporting — dashboards, visualization and KPIs
- Attribution — models, conversion paths and multi-touch credit
- Privacy — consent, GDPR and cookieless tracking
- Optimization — A/B testing and funnel analysis
- Tools — analytics platforms, extensions and templates
My toolkit
The tools and platforms I use daily and write about on Viewing.org:
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- BigQuery
- Hotjar
- Microsoft Clarity
- Segment
- Mixpanel
- Amplitude
What I do
Areas where I have deep, hands-on expertise:
- GA4 setup, migration & audits
- GTM implementation & server-side tagging
- Attribution modeling & ROI analysis
- Custom dashboard creation
- E-commerce analytics & funnel optimization
- Privacy-compliant tracking setup
Have a question or a topic to suggest?
Whether it’s an analytics problem, a topic you’d like covered, or working together — I’d love to hear from you.