Web Analytics Education
Master Web Analytics with Practical, Experience-Based Guides
From GA4 setup to attribution modeling — step-by-step guides built on 8+ years of hands-on implementation work. No theory. No fluff. Just what works.
8+
Years in Analytics
150+
GA4 Implementations
50+
Brands Helped
7
Topic Areas
Why Viewing?
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Practical First
Every guide includes step-by-step instructions you can implement today. Real screenshots, real configurations, real results.
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From the Trenches
Written by someone who has done 150+ GA4 implementations. Everything here comes from hands-on work with real businesses.
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Respect Your Time
Focused, well-structured guides that get to the point. Find exactly what you need without wading through filler content.
Explore 7 Analytics Topics
From your first tracking tag to advanced attribution models — covering the full analytics stack.
Latest Articles
Fresh guides on analytics, tracking, and optimization
How to Create a Tracking Plan for Your Website
You’re collecting data — but do you know why you’re collecting it? Most websites track everything by default and end…
How to Set Up Event Tracking in GA4 — Step by Step
You’ve got GA4 installed, data is flowing in — but you’re only seeing page views. The real power of Google…
Conversion Analysis: How to Find and Fix What’s Costing You Conversions
In 8 years of analytics work, here’s the #1 mistake I see: businesses track conversions but never actually analyze them.…
Hi, I’m Tom Bradley
I’m a marketing analyst with 8+ years of experience in web analytics. I’ve completed 150+ GA4 implementations and helped 50+ brands turn their analytics data into growth strategies.
I created Viewing because I was frustrated with analytics content online — too much theory, not enough practical guidance. Every guide here comes from real implementations and real problems I’ve solved.
Tools I Cover
The platforms and tools you’ll learn about on Viewing.
Google Analytics 4Google Tag ManagerLooker Studio
BigQueryHotjarMicrosoft Clarity
SegmentMixpanelAmplitude
What You’ll Learn
Practical skills across the full analytics stack.
- → GA4 setup, configuration & event tracking
- → GTM implementation & server-side tagging
- → Attribution modeling & conversion analysis
- → Dashboard creation & data visualization
- → E-commerce tracking & funnel optimization
- → Privacy-compliant measurement strategies
How to Get Started
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Pick Your Topic
Browse 7 analytics topics. Whether you need help with tracking, reporting, or attribution — there’s a focused guide for you.
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Follow the Steps
Each guide walks you through the process with real screenshots, configurations, and examples. Follow along at your own pace.
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See Real Results
Apply what you learn to your own analytics setup. Every technique has been tested across 50+ brands and 150+ implementations.
Featured Guide
How to Set Up Event Tracking in GA4 — Step by Step
Learn exactly how to configure custom events, enhanced measurement, and GTM-based tracking in Google Analytics 4. Covers everything from naming conventions to real-time debugging.
Tracking15 min read
