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How to Set Up E-commerce Tracking Without a Developer
Let me be honest with you: setting up e-commerce tracking can be complicated. But depending on your platform, there are…
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Tracking
Event tracking, e-commerce, cross-domain setup and implementation guides.
Tag Management
GTM setup, server-side tagging, debugging and best practices.
Reporting
Dashboards, data visualization, KPIs and metrics that matter.
Attribution
Attribution models, conversion paths, multi-touch analysis.
Privacy
Consent management, GDPR compliance, cookieless tracking.
Optimization
A/B testing, funnel analysis, conversion rate optimization.
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Created by Tom Bradley, a marketing analyst with 8+ years of experience in web analytics. This site is dedicated to making complex tracking and measurement concepts accessible to everyone — from beginners to seasoned professionals.